Pete Ancone’s GrassRoots Guides

Peter Ancone is the creator and author of The GrassRoots Guides, a series that is based on his best-selling booklet Ten Tips To Building Your Business. These easy-to-follow guides provide you with expert insight into creating effective business development and advertising programs.

Ten Tips To Building Your Business

A Guide to the basics of Business Development

Want to accelerate the growth of your business? Are you interested in pursuing new markets, launching a new product or just increasing market share? This booklet provides the framework to help you shape your vision and create a blueprint for success. The author’s 27-years of experience as a marketing consultant and lecturer to businesses of all kinds is packed into 16 pages. Topics include identifying opportunities, positioning your product/service, building a brand, targeting the right market segments and taking your message to market. It’s all here!

print copy $3.50 USD

e-book (pdf) $3.00 USD

Ten Steps For Successful Promoting

A Guide to Mass Marketing and Advertising

Considering marketing and advertising for your enterprise? Wondering whether it will make a real difference? This Guide gives you all the basics to understand marketing communications tools and how and where to use them cost-effectively. Topics include:

• choosing the right medium for your message;
• a guide to message making
• campaign strategy: narrowcasting vs. broadcasting;
• planning and implementing your campaign.

print copy $3.50 USD

e-book (pdf) $3.00 USD